Matt Drudge is a riddle, wrapped in a thriller, inside an enigma.
Mr. Drudge, 53, has been portray his model of the world for greater than 20 years, cherry-picking tales from varied information companies and posting the hyperlinks on his web site, the Drudge Report. However nearly nobody is aware of something about him, so secretive is he.
That’s all about to vary with the discharge of a brand new e book, “The Drudge Revolution,” by journalist Matthew Lysiak. (For the report, the subtitle of the e book, which hits e book retailer cabinets July 28, is: “The Untold Story Of How Talk Radio, Fox News, And A Gift Shop Clerk With An Internet Connection Took Down The Mainstream Media”).
“Matt Drudge’s impact on the past three decades of presidential campaigns has been well chronicled, no more so than the 2016 election in which many credited Drudge for having propelled Donald Trump through the primaries and into the White House,” Mr. Lysiak tells me.
“But now that the reclusive blogger has weaponized his powerful site against the president, what effect will it have over the millions of loyal Drudge Report readers who also make up the president’s base?” he asks.
And Mr. Drudge has achieved simply that — “weaponized” his website.
The reclusive blogger has focused President Trump of late, posting many tales from liberal websites (which hitherto received little play on his website). Nobody is aware of why. However even Mr. Trump has weighed in on the change: “I gave up on Drudge (a really nice guy) long ago, as have many others. People are dropping off like flies!” the president tweeted in April.
I do know a factor or two about Mr. Drudge: I’ve identified Matt (whom I name “Doc” due to his initials, MD) for greater than 20 years and I ran the Drudge Report within the mornings for practically 4 years. However even I hardly know the man: I not often noticed him, and we talked on the telephone only some occasions a 12 months (often for hours, however not typically).
In order a longtime fan of Mr. Drudge and his website, I learn Mr. Lysiak’s new e book with curiosity. The previous investigative reporter with the New York Each day Information carried out some 200 interviews and presents some insights into Drudge, together with:
• Newly uncovered details about the connection between Drudge and the Trump marketing campaign, together with Workforce Trump’s nickname for Mr. Drudge from former Trump aide Sam Nunberg.
• Newly uncovered particulars about Mr. Drudge’s deteriorating relationship with former longtime accomplice Andrew Breitbart, together with how the Drudge Report was utilized by Breitbart for a “pay-to-play scheme” and “quid-pro-quos.”
“Breitbart had other revenue ideas. He entered into a pay-per-click financial arrangement with Reuters that further altered the page,” Mr. Lysiak writes. “The Drudge Report was almost like the mafia and would often be used as a henchman for the conservative side … there were absolute quid-pro-quos.”
• Newly uncovered details about Mr. Drudge’s turbulent adolescence, together with unique interviews with buddies, academics, and classmates, together with info gleaned from court docket paperwork.
“Physically he’s in good shape, but emotionally he has problems and he’s getting treatment for that,” his mom Claire informed a court docket, Mr. Lysiak writes.
• Unique new details about how, after breaking the Invoice Clinton-Monica Lewinsky story, buddies first started to have issues about Mr. Drudge’s psychological state.
“Matt’s friends began to wonder if something was wrong. They worried that what used to be small glimpses of paranoia were taking a greater hold of Matt’s psyche,” Mr. Lysiak writes. “Matt began to think there were spies everywhere.”
• Newly uncovered insights on how Mr. Drudge turned the ability of his web site into political foreign money.
Tim Griffin, former head of analysis for the Republican Nationwide Committee, informed Mr. Lysiak that “when they needed a story to get out into the mainstream, they would first go to a reporter from the Washington Post, under the condition that a teaser would first go to the Drudge Report. It was a win-win. Griffin would get his story amplified, the reporter would get more page views, and Matt would have his exclusive.”
• Unique interviews with former Hillary Clinton adviser Tracy Sefl reveal how the Clinton marketing campaign tried to make use of Drudge within the 2008 marketing campaign for president.
“We had a very familiar and very regular relationship for a long time,” Mr. Sefl informed Mr. Lysiak. “When he was about to post a story that wasn’t going in Hillary’s favor, I always got a heads up, and sometimes I was able to convince him to change something. Sometimes I wasn’t.”
There was a “Fight Club” rule in regards to the mysterious blogger: “The first rule of knowing Drudge is you do not talk about Drudge.”
However that now appears as lifeless as Doc’s former conservative methods.